When you open up the TikTok app, the first thing you see is an infinitely scrolling stream of videos.
In fact, this is even true if you haven't actually registered an account, or signed in to your existing account.
The For You screen gives you a list of content that the app thinks will be interesting to you. This is based on what is trending, but also on what types of videos you already watch
It's kinda like YouTube - you'll get shown content that the app thinks is relevant to you
Knowing how to land on the For You page, and have your content recommended to other users, is important if you want to quickly grow your account.
We've already written a post about creating great content on TikTok, so definitely check that out if you need help.
In essence, simple yet outrageous or boundary-pushing videos always perform the best on TikTok.
The number one lesson is to never skip out on creating great content. Yes, it might be easy to just post the same old memes, but it's not how to grow an account.
Funny videos that are easy to understand are always great, for example:
Just make sure to think outside the box and bring humour if you possibly can!
An important part of the TikTok algorithm is repeat watches.
The mentality is that if people are willing to watch a video more than once, it must be good.
But what kind of videos get watched more than once?
Yep, it's really that simple. Create a video that people will enjoy, and they're more likely to watch it again.
There are some additional tips though. Videos which are hard to work out, such as illusions or skillful tricks, often require a second watching for people to understand them.
If you're able to produce this level of content, definitely do.
Another great technique to boost engagement with your own videos is to engage with other users on the platform.
This might be in the format of following other users, liking their videos, or commenting on their posts.
By engaging with other users, those users are more likely to notice your page and watch your videos. This gets your views up, and hopefully your repeat watches, which should slowly improve your chance of getting on the For You page.
As usual with our tips, the focus is on producing high quality content. This is always the place to start with TikTok.
So go and create some great content and begin growing your account today.